Checklist for posting on social media marketing

Checklist for posting on Social media (1)

Before you reach the Publish button or send an update to the queue, what you should do?

Consistently getting engagement in social media is no easy task, but when done right it can induce a considerable amount of visitors and enable you to obtain new clients. This blog has a few tips for posting on social media websites which can help you raise engagement across your social media platforms.

Quite often, we publish unconsciously failing to look at all the crucial questions and tips on what will make that post a powerful one!!!

To deliver the right content, to deliver the maximum value and get the maximum participation, there are a small number of checklists that each networking post ought to fulfill.  From our expertise and our research, we have listed a few tips to follow before you post on social media. We’d like to share with you how this looks.

The 10-Step Social Media Checklist

  1. Is the message interesting or insightful?
  2. Is the voice correct?
  3. Is it too long?
  4. Is the URL appropriate?
  5. Should I target a specific audience for this message?
  6. Did I use the right keywords and hashtags to optimize engagement?
  7. How many times have I posted something today?
  8. Did I spell check?
  9. Will the post be ok for anyone seeing it?
  10. Did I make the most of visual content–images, slides?

10 questions to ask before hitting send

The foundations for this article come from a lot of the learning’s we have had with scheduling and sharing in several social media networks.

Regardless of the marketing goal or strategy, it is important to keep in mind that “Content is the King”.  We have discovered that a social networking filter is a very useful before-you-press-that-send-button, to make sure that you are delivering the best messages to your readers, clients, and prospects.

So without further adieu, here are the tips which we rely on for the social networking checklist for sending out your next post.

  1. Is the message educational or entertaining?

We have found that the most precious content on social media, the content that gets the most interactions, engagement, and has gone viral, has just one of these 2 components.  It’s either informative or it’s entertaining.

Content marketing is a tool employed by businesses to instruct, inform or entertain prospects or customers by generating attention or causing behavior those results in lead generation. Customers and prospects use social media to speak among themselves, and sometimes with companies.

A few other questions which might be helpful at this stage to determine the educational/entertaining element of your Social Networking post:

  • Are the articles interesting enough that users share it to comment on it?
  • Will anyone actually care about the content?
  • If you see this post in your social networking timeline, would you pause to read or share?
  • Does your post add value for the reader?
  1. Is the voice right?

We are big fans of finding a consistent voice and tone to your social media content.  In our situation, each media message we set out seeks to achieve the following:

  • Positive
  • Helpful
  • Actionable

Another manner that voice may make a difference is with all the pronouns and phrases you use in the post.  Are you currently using language that others can understand and share?

  1. Is it too long?

There’s been plenty of fantastic research into the perfect length of online content.  In general, as per our experts and experience, these tips are:

  • Twitter – 71 to 100 characters
  • Facebook – 120 characters (we’ve observed the other end of the spectrum, very long posts do also perform well)
  • Google+ News – 60 characters

The reason for these recommendations is because length matters mostly for posts that get seen and shared.

For instance, tweets of 100 characters or fewer let those who retweet to add their own comment to your initial message and stay inside the 140-character restrict themselves.  And shorter articles on networks like Facebook and Google+ make it a little easier for the reader to really spend a quick instant looking things over.

  1. Is the URL appropriate?

There’re a few parts to this one:

  1. Is the link accurate? Does it click through to where you planned?
  2. Is the link suitable for the message and adds value to your social media article?

It is not at all helpful to have a catchy, clickable headline using a link which goes to the wrong place.  And it also doesn’t feel great for your audience when the connection doesn’t follow through on the promise of the tweet or article, or worse, even in the case, the connection goes to a wrong landing page!

When in doubt, click the link on your social website’s article and find out where it goes before hitting release.

  1. Should I target a specific audience with this message?

E.g., Who’s my message for?

Generally, your message will probably be intended for all of your followers.

Sometimes, the message may be better suited to a smaller group or an individual.

Facebook allows for viewers customization with the messages you post from the own personal profile.  It’s possible to send to certain sections –friends, lists, or connections from a particular city, college, etc.–or you can send personal direct messages as well.

  1. Did you use the correct keywords and hashtags to maximize exposure and engagement?

In a variety of ways, what this recommendation means to is this: Am I speaking the language that my audience knows?

  • Is this post very clear and easy to understand? Will everyone understands what is being said in the article?
  • Are there too many abbreviations within this informative article?

In case you have a sense for the target market and your niche, you are doing a great job already.  Focusing on the language that your audience uses will assist your messages to have the highest meaning and be found.

Adding hashtags to your messages can also help in terms of surfacing your articles for those who don’t follow you. Users can search for hashtags and click in social websites to see other updates which use the exact terms.

If you’re new to hashtags, then add RiteTag extension to your browser, which adds hashtag insight into the messages you are composing.

  1. The number of posts per day?

Social media frequency is another place with a ton of fantastic research attached.  By what we’ve managed to discover, there are several tips as per our experts and experience, to consider when thinking about the volume of your social media posts:

  • Twitter – 3-5 days per day
  • Facebook – 2 times per day
  • LinkedIn – 1 time Each Day
  • Google+ – 3 times Daily
  • Pinterest -5 times Every Day
  • Instagram – 1 to 2 times Daily
  1. Can I spell check?

It happens to most of us.

There’re a few handy browser plugins and extensions to aid with spell check if it is something which bites on you frequently.  (We recommend starting with the Grammarly extension)

  1. Will I be okay with completely anyone?

For people who post by profile or a brand, understanding the ramifications of this question can be huge.  Not only can friends and family view your updates, so also might companies, colleagues, teammates, and anybody.  One’s sharing history can be searched and found readily and screen captures taken of content that slid out too soon.

  1. Did I make the majority of visual content-images, video, and slides?

Images will be the most important element in most of the social media content.  When there are images, video, slides in your content, then it’s likely to be an important ingredient for the success of the post.

And if you are short on ideas, there are many websites that offer a good template to design on and that too for free. Canva is one of them.


Working from a social media checklist may be a very helpful method to ensure the best quality for every post that goes out.  It is very important to post the correct information at a correct time and for a specific targeted audience. Do follow this checklist before you post next time on social media.


Posted on October 12, 2018 in Blog

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